University of Pretoria Innovation Masterclass Course
Innovation Masterclass
This three day programme will change the way you think about innovation and creativity. It will equip you with the practical tools and conceptual frameworks to drive innovation through all the stages from idea generation to creating bottom-line results.
During this course you will be exposed to a number of case studies on international businesses which will enable you to examine the following issues:
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The role of the leader as innovation architect;
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Why are certain companies considered to be innovative;
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How to entrench ‘bottom-up’ innovation in big organisations;
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Instilling a creative culture in your organisation;
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Creating highly innovative teams;
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Learning how to reframe problems; and
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Rethinking the innovation challenge
The course assumes that you will have a role at a regular management level – as opposed to a specialised innovation job. All those who require their organisations to have more of an innovation culture should attend this course. Executives and managers challenged with making innovation a reality in their organisations should attend.
After this programme, you will have acquired the ability to drive innovation in your team, department or company.
Specifically, the course equips you to:
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Formulate an innovation strategy;
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Establish a process for innovation in a department or company;
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Define good criteria for idea filtering;
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Understand how to change people’s behaviour and motivate creative action; and
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Understand the most important trends and theories in the innovation industry, such as crowd sourcing, open innovation, rapid prototyping, ethnographic studies, choice architecture, social engineering and human factors design.
