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Stocks Investing in South Africa

Stocks, also known as shares or equities, represent ownership in a company. When you buy stocks of a particular company, you become a shareholder and have a claim on a portion of that company’s assets and earnings.

Stocks are typically issued by publicly traded companies that have decided to raise capital by offering ownership stakes to investors. The initial sale of stocks to the public is known as an initial public offering (IPO). After the IPO, the stocks are traded on stock exchanges, such as the New York Stock Exchange (NYSE) or NASDAQ, where investors can buy and sell them.

The History of Stock MarketsThe Function of Stock Markets
Types of StocksHow Stock Trading Works
The Economics of Stock TradingThe Goals of Stock Trading
Trading Stocks Based on Technical AnalysisTrading Stocks Based Upon Fundamentals
Risk Versus RewardHow Companies Benefit from the Stock Market
How Investors Benefit from the Stock MarketTrading Versus Investing
Sources of Information on StocksStock Trading Software
Time Horizons in Stock Trading

The Main Types of Stocks

Stocks, as a form of investment, offer individuals the opportunity to become part-owners of a corporation and reap the benefits of their success. By purchasing shares, investors gain a stake in the company’s profits, voting rights in shareholders’ meetings, and even potential claims on the company’s assets in the event of liquidation. Two main classifications of stocks exist: common stock and preferred stock. While common stock dominates the market, preferred stock attracts institutional investors due to its unique advantages. In this blog post, we’ll delve deeper into the characteristics, benefits, and factors that influence these two types of stocks.

Common Stock: The Speculative Powerhouse

Common stock represents the majority of stocks traded on secondary markets, such as stock exchanges. Investors in common stock primarily rely on capital appreciation for profitability. They anticipate the stock’s value to rise over time, allowing them to sell their shares at a higher price and secure a profit. Common stockholders also enjoy voting rights, enabling them to actively participate in decision-making processes during shareholders’ meetings. This type of stock tends to be more volatile, subject to market fluctuations, and driven by speculation and investor sentiment.

Preferred Stock: Stability and Reliability

Preferred stock, while less frequently traded, appeals to larger institutional investors seeking steady income streams. Unlike common stock, preferred stockholders do not possess voting rights, as their priority lies in receiving consistent dividends. Preferred stockholders are given preferential treatment when it comes to dividend distributions, ensuring they receive their earnings before common stockholders. Moreover, preferred stock exhibits lower volatility, often behaving more like bonds. This stability and reliable income make it an attractive option for risk-averse investors.

Dividends: A Source of Income

Dividends are a crucial element of stock investing, providing investors with a share of the company’s profits. While both common and preferred stocks can pay dividends, the dynamics differ between the two. Preferred stockholders enjoy a higher priority in receiving dividend payments. If a company faces financial difficulties and cannot fulfill dividend obligations, preferred stockholders must be compensated for any unpaid dividends before common stockholders receive their share. Common stock dividends, on the other hand, are more variable and are often viewed as a bonus rather than a consistent income source.

Risk and Return: Balancing the Scale

Investing in stocks entails a trade-off between risk and potential returns. Common stocks are generally perceived as riskier due to their higher volatility, but they also offer greater potential for substantial returns. Preferred stocks, with their stable income streams, provide a lower risk profile but often have limited upside potential. Determining the appropriate balance between risk and return is essential for investors based on their financial goals, time horizon, and risk tolerance.

Market Speculation and Stock Prices

The stock market is heavily influenced by market speculation, especially concerning common stocks. Investors may engage in a bandwagon effect, driving prices up or down based on expectations of future price movements. While dividends do influence stock prices, the primary driver is the interplay of supply and demand. On the other hand, preferred stock prices are primarily driven by the income they generate, aligning with the income-focused investment strategy pursued by investors in this type of stock.

Stocks Investing Strategies and Tips

Fundamental Analysis:

Fundamental analysis involves evaluating a company’s financial health, examining its revenue, earnings, assets, and liabilities. Investors assess factors such as management quality, competitive advantages, industry trends, and market potential to determine a stock’s intrinsic value. Example: Conducting a fundamental analysis of a company’s financial statements, including revenue, earnings, and debt, to determine its intrinsic value and growth potential.

Scenario: You analyze a company’s financial statements, discover its revenue has been consistently increasing over the past five years, and its debt levels are low. Based on your findings, you believe the stock is undervalued and has significant long-term growth prospects.

Advantages of Fundamental Analysis:

  • Provides a deep understanding of a company’s financial health and long-term prospects.
  • Helps identify undervalued stocks with solid growth potential.
  • Focuses on intrinsic value and can be beneficial for long-term investors.

Disadvantages of Fundamental Analysis:

  • Requires extensive research and analysis skills.
  • The market may not always reflect the true value of a company.
  • Fundamental analysis alone may not capture short-term market fluctuations.

Fundamental Analysis Tips:

  • Conduct thorough research on the company’s financials, industry dynamics, and competitive advantages.
  • Use valuation techniques to assess the stock’s intrinsic value and compare it to its market price.
  • Consider long-term prospects and potential catalysts that could impact the stock’s performance.
  • Regularly review and update your analysis to adapt to changing market conditions.

Technical Analysis:

Technical analysis focuses on studying price patterns, trading volume, and market trends to predict future price movements. It employs tools like charts, indicators, and statistical models to identify buying and selling opportunities. Technical analysts believe that historical price and volume data can help predict future stock performance. Example: Using technical indicators and chart patterns to identify buying and selling opportunities.

Scenario: You notice a stock’s price has been consistently forming a “cup and handle” pattern, which technical analysts consider a bullish signal. Combined with increasing trading volume, you decide to buy the stock, expecting its price to rise further.

Advantages of Technical Analysis:

  • Provides insights into short-term price movements and trends.
  • Helps identify entry and exit points for trades.
  • Can be useful for short-term and active traders.

Disadvantages of Technical Analysis:

  • Relies on historical price data, which may not always accurately predict future movements.
  • The interpretation of charts and indicators can be subjective.
  • Does not consider fundamental factors or the long-term prospects of a company.

Technical Analysis Tips:

  • Learn and apply various technical indicators, chart patterns, and tools to analyze price movements.
  • Identify key support and resistance levels, trend lines, and other patterns to determine entry and exit points.
  • Combine technical analysis with other factors like news events or fundamental analysis for confirmation.
  • Continuously monitor and adjust your analysis as market conditions evolve.

Value Investing:

Value investing involves seeking undervalued stocks trading below their intrinsic value. Investors analyze financial statements, company performance, and market conditions to identify bargains. The goal is to purchase stocks with potential for long-term growth, while minimizing risk. Example: Seeking undervalued stocks by analyzing a company’s financial health and comparing its stock price to its intrinsic value.

Scenario: After careful analysis, you find a company with strong fundamentals, a healthy balance sheet, and a stock price that appears significantly lower than its intrinsic value. Believing the market has overlooked this opportunity, you invest in the stock with a long-term perspective.

Advantages of Value Investing:

  • Offers the potential for long-term capital appreciation.
  • Focuses on buying undervalued stocks, providing a margin of safety.
  • Aligns with the principle of buying low and selling high.

Disadvantages of Value Investing:

  • It may take time for the market to recognize the value of a stock.
  • Identifying undervalued stocks requires in-depth research and analysis.
  • Undervalued stocks can remain undervalued or decline further.

Value Investing Tips:

  • Conduct thorough fundamental analysis to identify undervalued stocks.
  • Look for companies with strong financials, solid management teams, and a competitive edge.
  • Consider factors like price-to-earnings ratio, price-to-book ratio, and other valuation metrics.
  • Exercise patience, as it may take time for the market to recognize the value of the stocks you’ve selected.

Growth Investing:

Growth investing centers around identifying companies with substantial growth potential. Investors look for businesses that are expanding rapidly, often in emerging sectors or with innovative products/services. The focus is on earnings growth and market share expansion, even if the stock appears overvalued based on traditional metrics. Example: Investing in companies with substantial growth potential, often in emerging sectors or with disruptive technologies.

Scenario: You identify a tech startup that has developed a groundbreaking product in a rapidly expanding market. Despite not generating profits yet, you invest in the company, expecting significant growth and market dominance in the future.

Advantages of Growth Investing:

  • Provides exposure to companies with high growth potential.
  • Can lead to substantial returns if the growth expectations materialize.
  • Allows investors to participate in innovative and emerging industries.

Disadvantages of Growth Investing:

  • Growth stocks can be volatile and subject to significant price fluctuations.
  • High growth expectations can result in overvaluation, leading to potential corrections.
  • Requires careful analysis to differentiate between sustainable growth and speculative hype.

Growth Investing Tips:

  • Research and identify companies with strong growth potential, innovative products/services, and expanding market share.
  • Assess the company’s financials, growth rates, and industry trends.
  • Consider the company’s competitive advantages and its ability to execute its growth strategy.
  • Be mindful of valuation and balance it against the growth prospects to avoid overpaying for growth stocks.

Dividend Investing:

Dividend investing emphasizes stocks that pay regular dividends to shareholders. Investors seek companies with a history of stable dividend payments and a strong financial position. Dividend income provides a steady stream of cash flow and can be particularly appealing to income-oriented investors. Example: Building a portfolio of stocks that consistently pay dividends to generate a steady income stream.

Scenario: You construct a dividend portfolio comprising stocks from well-established companies known for their history of regular and increasing dividend payments. By focusing on high-dividend-yielding stocks, you aim to generate passive income.

Advantages of Dividend Investing:

  • Offers a consistent income stream through dividend payments.
  • Can be suitable for income-oriented investors, such as retirees.
  • Dividends can provide a cushion during market downturns.

Disadvantages of Dividend Investing:

  • Dividend payments can be reduced or eliminated during economic downturns or financial difficulties.
  • Dividend-focused stocks may not experience significant price appreciation.
  • Limited exposure to high-growth companies that reinvest profits instead of paying dividends.

Dividend Investing Tips:

  • Focus on companies with a history of stable and increasing dividend payments.
  • Analyze dividend yield, payout ratio, and the company’s ability to sustain dividend payments.
  • Consider factors like cash flow, earnings stability, and industry conditions.
  • Regularly monitor dividend announcements and company updates.

Momentum Investing:

Momentum investing involves capitalizing on the trend of rising or falling stock prices. Investors aim to identify stocks with upward momentum and ride the wave until the trend reverses. Momentum strategies often involve shorter holding periods and frequent portfolio rebalancing. Example: Capitalizing on stocks with upward momentum and selling before the trend reverses.

Scenario: You notice a stock that has been consistently gaining value, fueled by positive news and strong market sentiment. Recognizing the momentum, you decide to invest with a short-term perspective, intending to sell when the stock reaches a predetermined price target.

Advantages of Momentum Investing:

  • Allows investors to capitalize on short-term price trends.
  • Can provide quick profits during bullish market phases.
  • Works well in trending markets with strong momentum.

Disadvantages of Momentum Investing:

  • Momentum can quickly reverse, resulting in potential losses.
  • Requires active monitoring and quick decision-making.
  • Relies heavily on timing, which is challenging to consistently predict.

Momentum Investing Tips:

  • Identify stocks with strong upward momentum using technical indicators or news catalysts.
  • Set clear entry and exit points to capture short-term price movements.
  • Use trailing stops or other risk management tools to protect against sudden reversals.
  • Regularly review your positions and adapt your strategy based on changing market trends.

Contrarian Investing:

Contrarian investing involves going against prevailing market sentiment. Investors look for stocks that are currently out of favor or experiencing temporary setbacks. By buying when others are selling or vice versa, contrarians aim to benefit from eventual market corrections. Example: Investing in stocks that are currently out of favor or experiencing temporary setbacks.

Scenario: The market sentiment for a particular industry is negative due to regulatory concerns, causing most investors to sell their holdings. However, you believe the concerns are temporary and present a buying opportunity. You invest in select stocks within that industry, anticipating a rebound when the sentiment improves.

Advantages of Contrarian Investing:

  • Offers the potential for significant returns when the market sentiment reverses.
  • Can provide opportunities to buy stocks at discounted prices.
  • Takes advantage of emotional market behavior.

Disadvantages Contrarian Investing:

  • Contrarian plays can be risky, as market sentiment may be justified.
  • Timing the reversal of sentiment can be challenging.
  • Requires patience and the ability to withstand short-term fluctuations.

Contrarian Investing Tips:

  • Identify sectors or stocks that are out of favor or experiencing temporary setbacks.
  • Conduct research to understand the reasons behind the negative sentiment.
  • Look for signs of a potential turnaround, such as improving fundamentals or positive industry developments.
  • Be patient and consider a longer investment horizon to allow for sentiment reversal.

Index Investing:

Index investing involves building a portfolio that replicates a specific market index, such as the S&P 500. Instead of trying to beat the market, investors aim to match its performance. This approach is often implemented through low-cost index funds or exchange-traded funds (ETFs). Index Investing: Example: Building a portfolio that mirrors the performance of a specific market index.

Scenario: You invest in an index fund that tracks the S&P 500, aiming to achieve similar returns as the overall market. By diversifying across a broad range of companies, you seek to minimize the risk associated with individual stocks and benefit from the market’s long-term growth.

Advantages of Index Investing:

  • Provides broad market exposure and diversification.
  • Lowers the risk associated with individual stock selection.
  • Typically offers low fees and expenses.

Disadvantages of Index Investing:

  • Limits potential for outperformance compared to active stock picking.
  • Includes both high-performing and underperforming stocks within the index.
  • Cannot capitalize on individual stock opportunities or market anomalies.

Index Investing Tips:

  • Determine your desired market exposure and select an appropriate index fund or ETF.
  • Consider factors such as fees, tracking error, and the fund’s performance history.
  • Regularly rebalance your portfolio to maintain the desired asset allocation.
  • Supplement index investing with other strategies if you want to actively select individual stocks.

What is the main stock exchange in South Africa?

The main stock exchange in South Africa is the Johannesburg Stock Exchange (JSE).

How can I invest in stocks in South Africa?

To invest in stocks in South Africa, you can open an account with a licensed stockbroker or use an online trading platform that provides access to the JSE.

Are foreign investors allowed to invest in South African stocks?

Yes, foreign investors are allowed to invest in South African stocks. However, there may be certain restrictions or regulations that apply to non-resident investors.

What are the major sectors represented in the South African stock market?

The major sectors represented in the South African stock market include financial services, mining, retail, telecommunications, energy, and technology.

What is the Financial Services sector in the South African stock market?

The Financial Services sector in South Africa comprises banks, insurance companies, investment firms, and other financial institutions listed on the JSE.

How are stock prices determined in South Africa?

Stock prices in South Africa, like in most stock markets, are determined by supply and demand dynamics. The price of a stock is influenced by factors such as company performance, economic conditions, and investor sentiment.

Are dividends paid to shareholders in South African stocks?

Yes, many companies listed on the JSE pay dividends to their shareholders. Dividends represent a portion of the company’s profits distributed to shareholders.

What is the role of the Financial Services Board (FSB) in relation to stocks in South Africa?

The Financial Services Board, now known as the Financial Sector Conduct Authority (FSCA), is responsible for regulating and supervising the non-banking financial services industry in South Africa, which includes overseeing aspects of the stock market.

Are there any stock market indices in South Africa?

Yes, the JSE has several indices that track the performance of different segments of the South African stock market. The most well-known index is the FTSE/JSE All Share Index (ALSI), which represents a broad measure of the overall market.

Can I trade South African stocks from outside of South Africa?

Yes, it is possible to trade South African stocks from outside the country. Many online trading platforms offer international access to various stock markets, including the JSE, allowing investors to buy and sell South African stocks remotely.

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