Bunq Enters Crypto Arena as 65% of Europeans Seek Unified Financial Platforms

Bunq Enters Crypto Arena as 65% of Europeans Seek Unified Financial Platforms

Neobank’s move signals rising demand for streamlined crypto access across Europe

Bunq Crypto Launches With 300+ Coins Including Bitcoin and Ethereum

Amsterdam-based neobank Bunq has launched its long-anticipated crypto investment service, allowing users to buy and trade over 300 digital currencies — including Bitcoin (BTC), Ethereum (ETH), and Solana (SOL) — directly within its app.

The rollout began on April 29 and is now available to users in the Netherlands, France, Spain, Ireland, Italy, and Belgium, with plans to expand further across the European Economic Area (EEA), United Kingdom, and the United States.

The service, branded as Bunq Crypto, is built in partnership with Kraken, the 14th-largest centralized crypto exchange globally by trading volume.

Consolidation of Finance: The Next Digital Frontier

Bunq’s latest move isn’t just about crypto—it’s a reflection of a wider transformation in European banking. The neobank’s research reveals that 65% of Europeans want a single platform to manage banking, savings, and crypto investments.

As Bunq’s user base swelled to 12.5 million in mid-2024, up from 9 million the previous year, the company sees crypto as an essential component of an all-in-one financial experience.

“Our users across the world have long waited for a simple, safe and straightforward way to invest in digital assets,” said Ali Niknam, Bunq’s founder and CEO. “Now, everything they will ever need to save, spend, and invest — including crypto — is on one platform.”

This direction echoes broader trends across the financial sector. In February, Coinbase CEO Brian Armstrong noted that future financial systems will likely center around a “single primary financial account”—a place where users manage all financial activity, including investments.

European Investors Want Simplicity and Security in Crypto

According to Bunq’s commissioned survey:

• 65% of respondents want unified platforms for finance and crypto,

• More than 50% say current crypto apps are too complex,

• New investors particularly struggle with trust and simplicity.

The neobank’s approach aims to eliminate that complexity, providing a familiar banking interface for crypto exposure without pushing users toward new apps or unfamiliar exchanges.

Competition Grows Among Neobanks

Bunq’s entry follows Revolut’s November 2024 expansion, which extended its crypto exchange services to 30 markets across the EEA. As neobanks race to capture retail crypto flows, platforms that can blend regulatory compliance, ease of use, and robust offerings are likely to dominate.

What’s Next?

With millions of European consumers looking for a more streamlined approach to digital asset investment, Bunq’s crypto launch may only be the beginning of a larger wave of fintech–crypto convergence.

As regulators catch up and user demand continues to climb, banks without crypto offerings may be forced to follow suit — or risk falling behind in the evolving digital economy.