Gala Games’ White House Partnership Breathes New Life into GameFi Tokens
A Fresh Start: GameFi Finds New Momentum After Gala’s Easter Collaboration
After a long slump, GameFi tokens are showing signs of revival, thanks to a groundbreaking move by Gala Games, which partnered with the White House for the 2025 Easter Egg Roll event.
The blockchain-based gaming platform rolled out a Web3 Easter Egg Hunt during the annual White House event, offering a “free and simple” experience to families and newcomers to blockchain technology. The collaboration could mark a turning point for GameFi, which has struggled since the 2021 crypto boom.
GameFi’s Rocky Road to Recovery
Data from SoSoValue shows that GameFi tokens were the worst-performing crypto basket over the past year, suffering a 62% drop, compared to a 174% surge in PayFi tokens. But under the crypto-friendly Trump administration, the tides may be turning.
Following the Gala Games announcement, GALA token jumped 18%, while the broader GameFi sector rose 13%, outpacing the CoinDesk 20 (CD20) index, which saw an 8% increase.
Gala’s initiative aimed to introduce blockchain to families without overwhelming them, offering NFT rewards through a simple browser game hosted at easter.gala.games. Players could explore without needing a crypto wallet, with all rewards stored securely on GalaChain, Gala’s proprietary Layer 1 blockchain.
The event led to over 300,000 games played and 100,000 new account signups, with about 17% of participants diving deeper into Gala’s broader ecosystem, including Gala Music and Gala Film.
Building Momentum Beyond the Easter Event
Founded in 2019 by Zynga co-founder Eric Schiermeyer, Gala Games has been steadily building bridges between Web3 and mainstream entertainment. Recent partnerships include collaborations with DreamWorks Animation, NBCUniversal, and artists like Snoop Dogg. Earlier this month, Gala Film announced a partnership with LG Electronics to bring Web3 entertainment to smart TVs.
The Easter event is also part of Gala’s broader outreach strategy. Schiermeyer confirmed spending time at Mar-a-Lago and emphasized the company’s efforts to make government connections. “Mainly, we wanted to help make the event more fun,” Schiermeyer said, reflecting the spirit behind the initiative.
Industry Experts React: Optimism with Caution
The White House partnership stirred mixed reactions across the industry.
Jack O’Holleran, CEO of SKALE Labs, highlighted that GameFi’s real problem wasn’t growth but visibility.
“Today’s gas-free blockchains and seamless onboarding remove old barriers,” he noted. “Functional value and utility that blockchain brings to gaming cannot be suppressed much longer.”
Yet, others urged caution.
Mitja Goroshevsky, co-founder of Gosh, applauded the visibility boost but warned that GameFi still struggles with an identity crisis.
“Until blockchain games offer fundamentally new experiences, government partnerships alone won’t be enough,” he said.
Despite these challenges, Gala Games’ White House tie-up has injected new energy into the GameFi space. If collaborations with mainstream gaming giants continue, the long-awaited “floodgates” of mass adoption could soon swing wide open.
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