How do you determine which products are popular?
The quickest and most convenient way to find popular things on the internet is to use Google Trends. The Google Trends tool can be used to track the popularity of top Google search queries across different countries and languages. It will show you the trends in your product ideas based on search volume from 2004 to the present.
Given the statistics, opening an online store is a great way to grow a business and ensure a fair share of the market as online sales grow year after year. You decide when to start. To establish your online store, use your own website, marketplaces, or online purchasing sites like Takealot. Online sales are expected to reach R165 billion by 2022.
There has never been a better time to begin selling on the internet. However, you may be stumped as to what to sell online. Not every product sells easily online due to the high level of competition.
20 best online products to sell in 2022
- Skincare Items
When attempting to sell products online, skincare products are among the items to consider. The skincare industry in South Africa is worth R10 billion as of 2021, and it is expected to grow by 4.25 percent in 2022. The most powerful brands are Unilever, Johnson & Johnson, and Estee Lauder. There are two types of skincare products: face care and body care.
Conduct market research to determine which product to sell online and a market survey to see how others are faring with the same or similar products. If you want to begin selling skincare products, sell those that are popular with customers so that you can easily sell them. Alternatively, you can choose niche skincare products that work as advertised.
- Personalized Printed Products
Surprisingly, a large number of South Africans are eager to purchase personalized t-shirts or hoodies. Even those who continue to use retail locations as a distribution channel have benefited from this business strategy. The ease of online shopping has increased online sales of printed goods.
You must have appealing designs and use high-quality materials when opening this shop. Positive reviews are essential when running an online store. Poor quality and a lack of attention to detail must therefore be avoided.
- Kitchen Equipment
Air fryers, electric can openers, and pressure cookers are popular kitchen appliances in South Africa. Other kitchen appliances to consider selling online are virtually limitless; you simply need to know what to sell and to whom. It is not necessary to sell only one type of item when selling kitchen equipment. Almost every kitchen item now uses electricity, including sensor-equipped bins.
- Interior Design
In 2022, home decor is a great category for e-commerce. Home decor items can be sold online in a variety of ways, and the more appealing they are, the easier they are to sell. LED lighting, rugs, storage items, and other items are all available for purchase. You don’t need to look for products to sell if you don’t have enough money.
You can sell your own designs if you are talented in product design. People prefer handcrafted items over factory-made home décor items because they believe they have more sentimental value.
- Additions
Another multibillion-rand industry in South Africa is the supplements industry. Because supplement consumption has skyrocketed since the 2010s, this is one of the country’s fastest-growing industries. You can start your own brand in South Africa by white-labeling a well-known product.
Without having to manufacture the product directly, this method will assist you in developing a brand on which South Africans can rely. You can also sell pre-labeled supplements or create your own, but this is more expensive. Many supplement brands have probably grown from zero to millions of sales in South Africa. This could be a fun project to work on.
- Greeting cards
Stationery is in high demand and can be sold at any time of the month. Low-cost, high-quality stationery is always in demand. Selling stationery may require a large initial investment due to the wide variety of items that can be sold. However, you can handpick popular items and sell them in bulk. Because the order value can be significant, you need a reputable provider for high volume orders. As a result, ensure that your provider can provide what you require on time.
- Hair Care Items
Hair Care is a market segment to consider because sales are expected to rise by 5.7 percent in 2022. Shampoo, conditioner, hair colorant, and other styling products are available. These products can be sold through a variety of channels, but the online distribution channel enables individuals to sell products with low marketing costs. Among the industry’s leaders are L’Oreal, Proctor & Gamble, Estee Lauder, and others. If you can sell hair care products from major manufacturers at a reasonable price, you’re set.
Neck Pillows 8
Neck pillows are popular right now and will remain popular in 2022. Finding a reputable supplier with a new product on the market, such as a neck pillow, can provide you with significant profit margins. Because Neck Pillows are not a popular search term, digital marketing skills are required to sell a large quantity. If you’re new to digital marketing, look for a product that has a high search volume.
9th. Nail Design
Cosmetics account for nearly 20% of all internet sales in South Africa, and virtually any item can sell. Nail Decoration is a popular category in the beauty industry, with a variety of products available. You can sell individual items as well as sets of nail grooming and decoration. Because nails are decorated on a monthly basis, you may be able to keep your clientele for a long time.
Subscription Boxes 10
Subscription boxes are scarce in South Africa. Acquiring a branded subscription box is even more difficult, and you are likely to strike gold if you are willing to supply premium-branded subscription boxes at a low cost. Extensive research is required before opening an online subscription box shop. There are numerous boxes to learn about, and deciding which to sell online requires some research.
11 Smartphone Add-Ons
To function properly or to protect against erosion, almost every cell phone will require accessories. Some of the accessories available online include screen protectors, phone covers, and earphones. You’d be surprised how much money you can make selling smartphone accessories on the internet. The good news is that you don’t need much money to get started because accessories are reasonably priced.
Is it possible to sell digital products on Takealot?
It has never been easier to sell your products online. Simply apply to sell as a Takealot seller today and you will be able to easily reach online shoppers all over South Africa.
Is a registered business required to sell on Takealot?
You can sign up to be a Takealot Marketplace Seller. You will be asked to provide information about your company, such as the brands and products you sell, the category they fall into, your annual revenue, your business registration number, and business owner/director information.
