All the Different Kinds of Ciders You Can Find In South Africa!
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The global cider market is set for massive growth in the coming years. The industry volume of cider worldwide was estimated to reach 420 million liters in 2016 and will most likely exceed 500 million liters by 2021. This represents an average annual growth rate between 5% and 7%. Cider has traditionally been a niche drink. However, that’s starting to change as consumers look for more alternative drinks than standard beer and wine options. The global cider market is projected to expand at a CAGR of 5.9% from 2021 to 2026. This article explores the South African cider market with a brief overview, key trends, and leading players.
Critical trends in the South African cider market
Since the early 2000s, cider has gained popularity in South Africa due to several factors: South African consumers are more health-conscious than previous generations, many of which were used to drinking beer. The rise in veganism has also led to more interest in cider. Furthermore, there has been an increase in the number of gluten-free products available to consumers. The cider market has shifted towards premium ciders, which has driven growth. This is expected to continue over the next ten years. Cider has become quite popular amongst South Africans. The cider market currently has a market share of around 33%. This is expected to increase to 50% by 2026.
Leading brands in the SA cider market
– Hard ciders
– Fruit ciders
The above represents the most popular types of cider in South Africa. Hard ciders are becoming more and more popular. Although they are still a niche segment, they are expected to experience substantial growth over the next decade. The most common varieties of hard ciders are English and American.
English ciders are typically drier compared to American ciders, which are sweeter. English ciders are also more carbonated than their American counterparts. Fruit ciders are also becoming increasingly popular.
They are generally either sparkling or still. Sparkling ciders are often made with a combination of apples and fruit, while ciders only feature apples.
The market potential for ciders
Ciders are experiencing strong growth in popularity in South Africa. To tap into this growing market, companies should be looking to invest in cider production facilities. Cider production is a tricky business, however, and requires a lot of capital to set up a cidery. It’s often best for investors to work with established cider producers who can produce and sell the product for them. This is usually done through a contract for beverage production.
Conclusion
The global cider market is projected to expand at a CAGR of 5.9% from 2021 to 2026. This growth is expected to be driven by the increasing demand for alcohol-free beverages, rising health consciousness, and increasing consumer spending on beverages. Meanwhile, the growing interest in cider is also leading to introduction of new and innovative product offerings. A few key players currently dominate the cider market. This means there is much room for smaller companies to make their mark in the industry. If you’re interested in cider, now is a great time.
