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Cape Peninsula University of Technology CPUT Marketing

Cape Peninsula University of Technology CPUT Marketing

Welcome to the Marketing Department. We currently offer the National Diploma, B Tech, M Tech and D Tech qualifications. These qualifications are designed to equip students with skills to understand customer needs, and deliver superior value while building profitable and mutually beneficial relationships.

The Department embraces the view that Marketing itself is a creative and exciting business function, which is fundamental to every successful business model. Over and above, developing and broadening your business acumen, the qualifications presents you with opportunities to share and learn, network and develop excellence in the field.

The Marketing qualifications blend sound academic study with a grounding in professional business practice through a practical hands-on approach. During the Diploma this includes a work period in industry presenting the student with an opportunity to gain experience and begin their future marketing career in a variety of fields, which may include: Marketing, Advertising, Sales and Marketing Research.

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Studying at university should be goal-directed. Each lecture, each subject and each assessment allows a student the opportunity to reflect on their course of study and whether or not the student is gaining as much as s/he should from the experience.

We wish you well as you embark on your journey of growth and development

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