Search Engine Optimization (SEO) Specialization: Become an Expert in 2025-2026
Ready to master the art of boosting online visibility? The Search Engine Optimization (SEO) Specialization, offered by the University of California, Davis through Coursera, is a 5-course series designed to turn beginners into SEO experts. Led by instructors Eric Enge and Rebekah May, this program has enrolled 237,043 learners and boasts a strong 4.7/5 rating from 11,414 reviews. Spanning 3 months at 10 hours a week, it’s a flexible, career-enhancing option for 2025-2026.
Why Choose the SEO Specialization?
SEO is crucial for digital success, and this beginner-level specialization requires only recommended experience, making it perfect for aspiring marketers or content creators. Updated in April 2025 and included in Coursera Plus, it offers a shareable certificate from UC Davis—ideal for enhancing your LinkedIn profile, resume, or CV in 2025-2026. From Google algorithms to hands-on audits, it’s tailored for real-world impact.
Whether you’re starting a career or refining skills, this program delivers.
[ENROLL FOR FREE NOW: Start your SEO journey now].
What You’ll Learn: Key Skills and Outcomes
This specialization builds essential SEO skills:
- Marketing: Boost online presence.
- Strategy: Plan effective campaigns.
- User Experience: Optimize for users.
- Web Development: Enhance site performance.
- Data Analysis: Measure results.
- Brand Management: Strengthen brand visibility.
- Market Research: Understand audiences.
- Social Media: Leverage platforms.
- Audit: Conduct site reviews.
- Algorithms: Master search mechanics.
You’ll learn to:
- Perform competitive analysis.
- Build client relationships.
- Create influencer collaborations.
- Deliver SEO reports.
[ENROLL FOR FREE NOW: Master SEO skills today]].
Course Structure: 5 Courses for SEO Expertise
This 5-course series totals approximately 103 hours:
- Introduction to Google SEO (Course 1)
- 16 hours, 4.6/5 (10,227 ratings)
- Learn SEO basics.
- Google SEO Fundamentals (Course 2)
- 13 hours, 4.8/5 (3,633 ratings)
- Dive into core techniques.
- Optimizing a Website for Google Search (Course 3)
- 13 hours, 4.7/5 (1,643 ratings)
- Enhance site rankings.
- Advanced Content and Social Tactics to Optimize SEO (Course 4)
- 14 hours, 4.6/5 (1,193 ratings)
- Leverage content and social.
- Google SEO Capstone Project (Course 5)
- 47 hours, 4.7/5 (469 ratings)
- Apply skills in a project.
Taught in English with a Coursera Career Certificate, it includes hands-on projects like a full SEO audit.
Instructors Spotlight: SEO Pros
- Eric Enge: 77,646 learners.
- Rebekah May: 4 courses, 411,946 learners.
From the University of California, Davis, these experts bring industry know-how for 2025-2026 success.
What Learners Say: Testimonials and Reviews
Rated 4.7/5 from 11,414 reviews, learners highlight its value:
- Felipe M. (Learner since 2018): “To be able to take courses at my own pace and rhythm has been an amazing experience.”
- Jennifer J. (Learner since 2020): “I directly applied the concepts and skills I learned to an exciting new project at work.”
- Larry W. (Learner since 2021): “When I need courses on topics my university doesn’t offer, Coursera is one of the best places to go.”
Chaitanya A. adds, “Learning isn’t just about being better at your job—it’s so much more than that. Coursera allows me to learn without limits.”
[ENROLL FOR FREE NOW: See reviews and enroll].
Why Coursera and UC Davis? A Winning Combo
Offered by the University of California, Davis, this specialization leverages Coursera’s flexible online platform. Updated for 2025-2026 and with financial aid options, it’s accessible and industry-aligned.
Frequently Asked Questions (FAQs)
Should I take the courses in order?
Yes, it’s recommended to follow the listed sequence for optimal learning.
Is it fully online?
Yes, 100% online, accessible anytime via web or mobile.
What’s the refund policy?
Enjoy a 7-day free trial. Post-trial, no refunds, but you can cancel anytime. See the .
How do I enroll?
Click a course card to start. Audit for free or subscribe for the certificate.
Is financial aid available?
Yes! Apply for financial aid or scholarships on the course page.
Can I audit individual courses?
Yes, audit mode offers free access to most content; subscribe for the certificate.
Can I earn university credit?
No, but some institutions may accept it—check with yours.
Final Thoughts: Dominate SEO in 2025-2026
The Search Engine Optimization (SEO) Specialization, led by Eric Enge and Rebekah May, is your ticket to SEO mastery in 2025-2026. With 5 courses, 3 months of flexible learning, and a shareable certificate, you’ll optimize with confidence. Start now and elevate your digital game!
[ENROLL FOR FREE NOW: Enroll now and excel in SEO].
