What Is Gucci?
Its product categories include handbags, ready-to-wear, footwear, accessories, and home décor. Gucci is an Italian high-end luxury fashion firm with headquarters in Florence, Italy. It also licenses its name and trademark to Coty, Inc. for fragrance and cosmetics under the name Gucci Beauty.
When Was Gucci Founded?
Gucci was established in Florence, Tuscany, in 1921 by Guccio Gucci (1881–1953). Under the leadership of Aldo Gucci, Gucci became a well-known brand and a symbol of the Italian Dolce Vita. In the wake of family conflicts in the 1980s, the Gucci family was completely removed from the company’s capital by 1993. Following this crisis, the brand was revived with provocative “Porno Chic” props. In 1999, Gucci was purchased With 17,157 people and 487 outlets, Gucci achieved €9.628 billion in revenues in 2019 (€8.2 billion in 2018). Marco Bizzarri has been the company’s CEO since December 2014, and Alessandro Michele has served as creative director since January 2015. Gucci is a division of French luxury conglomerate Kering.
History Of Gucci
The Gucci dynasty asserts that it has roots in Florence, a commercial hub, dating back to roughly 1410. Guccio Giovanbattista Giacinto Dario Maria Gucci (1881–1953) moved to London in 1897 to work at the upscale Savoy Hotel after leaving Florence for Paris. As a bellhop there, he would load and unload the luggage of the hotel’s affluent guests, getting to know their choices in clothing, textiles, and travel conveniences. He later spent four years working for the Compagnie des Wagons-Lits, a luxury travel and leisure-focused European rail firm, furthering his exposure to high-end travel. He worked for Franzi, a company that made upscale luggage, after World War I.
The Gucci Museum And Culture
As part of its 90th anniversary celebrations, the business opened the Gucci Museum (Gucci Museo) in Florence’s Palazzo della Mercanzia from the 14th century. The Gucci Museum reopened in January 2018 with a new name, the Gucci Garden, and a new restaurant inside its walls, the Gucci Osteria, managed by Massimo Bottura. The Gucci Osteria was awarded one Michelin star in November 2019. In February 2020, a second Gucci Osteria opened on the rooftop of the Gucci Rodeo Drive store in Los Angeles. In April 2017, Gucci f launched its first fragrance.
Gucci Counterfeits
The Gucci workshops developed the brindle pigskin tanning technique, which became a Gucci signature and a difficult to imitate tanning process. During the 1970s, the brand’s exponential popularity made it a top target of the counterfeiting business. The brand was involved in “thousands of confiscations and lawsuits all over the world” by the mid-1980s. In 2013, the UK’s Intellectual Property Office issued a ruling that Gucci had lost the rights to its GG trademark in the UK “to a version of the GG logo in four categories, which encompassed garments such as bracelets, shoulder bags, scarves, and coats.” However, “according to Gucci, the ruling does not affect the GG trademark in any way.
The Gucci Controversy
The UK’s Advertising Standards Authority banned a Gucci online video advertisement in April 2016 because it featured a “unhealthily thin” model. In February 2019, Gucci pulled a black balaclava sweater with a roll-up collar and a cut-out red-lipped mouth from its shelves after it was compared to a blackface costume. Alessandro Michele said his inspiration came from the flamboyant Leigh Bowery but apologized for the way it had been interpreted.
How Much Is Gucci Jeans In South Africa
For true denim lovers, Gucci also offers dungarees in the same style for just over R18,000. Both items are part of Gucci’s men’s ready-to-wear collection for Autumn/Winter 2020, which the brand describes as channeling a “grunge vibe.” It costs $770 (R12,850) for a pair of jeans with purposeful grass stains on the knees.
