How To Market A Book In South Africa
Not all book author marketing methods have to be expensive; in fact, some of the best things you can do for your book are almost completely free. The goal of this list is to work more efficiently in the coming year rather than harder. That certainly seems promising. then, let’s discuss effective author marketing techniques to employ in 2022.
Do not put off marketing a book.
I’ve discussed the idea of a series twice in this blog post, and many authors might be inclined to conclude that if it makes financial sense to publish more books, it makes sense to hold off on marketing book one until book two is published. That notion is flawed since books deteriorate over time, and once a book i
A successful series kind of loses its meaning after a certain “age” because it is harder to get reviews and gain any kind of momentum for it.
Set Competitive Book Prices
We all want to sell a lot of books and make a lot of money, but some authors have the wrong attitude about it. In other words, they overcharge for their books.The reasoning behind this is that if they set their book prices high enough, they won’t need to sell as many copies to make back their investment. However, this isn’t the case at all. Most books that are too expensive may sell one copy, but not many more.
Competitive pricing for your books does not imply that they should be priced lower than necessary.
Consistently publish
I touched on the strength of the series in the first point. Perhaps reading another book should be your next move if you’ve been sitting on one book for a while and are confused of what to do next.The majority of the time, the outcomes fall short of the author’s expectations when I advise them to publish one book to “see what happens.” Yes, they do occasionally (and yes, we all had to start somewhere), but make a commitment to publishing regularly. By no means does this imply that you must publish a book every month! Possibly make some of your shorter books available.
Make a good cover
When was the last time you checked out your genre’s bestseller list? If your cover doesn’t seem to fit,You have a problem if your book isn’t on the shelf with the other bestsellers.
If your cover isn’t great, now may be a good time to think about having it polished or completely redone. Good covers are an investment in your future. Nothing may sabotage an author’s success more quickly than a mediocre cover. Simple: if your cover doesn’t measure up to the expectations of the genre, no matter how much money you spend on promotion, it won’t work.
Concentrate on your brand
Your brand is present everywhere and, whether you realize it or not, it is speaking about you. Do you agree with what it says? If not, cleaning is needed right away it up. Everything matters when building a brand because it is your promise to your readers, including your website, Amazon presence, and social media accounts. it all.
Embrace Your Genre
A great writer must also be an avid reader, according to Stephen King. Being a fan of your genre is crucial, but not just because you want to explore other options. Being a fan of your genre can help you focus on fresh nuances in it as well, which is very important if you’re writing genre fiction.
Understand Your Genre
I know that mentioning this may seem silly, but I speak with a lot of authors whose genre identity is not at all obvious. If you are unsure of your target audience, marketing a book will be extremely difficult, if not impossible.
Having a novel that spans multiple genres is also undesirable. Undoubtedly, there are books that appeal to a variety of readers, but these works always have a main audience on which they are focused. Not only is it simpler to reach readers that way, but having a targeted reader market will also help you save a ton of money on marketing. Additionally, your marketing will eventually yield greater results.
