How To Market Your Business in South Africa
1. Leverage Social Media
Be active on social media. Whether you use social media for your small business or simply to share content. It’s important to be active and engaging.
2. Network
Business networking results in word-of-mouth advertising and yields excellent return on investment (ROI). You can network anywhere – at the gym, in line at the supermarket, at family gatherings and anywhere else you have an interested audience.
3. Creatively package your marketing campaigns
Think outside the box, and your marketing strategies and campaigns will have more impact. Set a clear objective for your marketing campaign, and identify how you’ll measure its success. Then follow up to measure the results and adjust the program if necessary.
4. Leverage of existing
Spend time developing relationships with the people you already know-clients, colleagues, people you meet through professional networking organizations, friends and even family.
Making Use Of All Google Has To Offer
You might think google ads are the only thing that can add value to your business, however; there are many other ways to boost your online presence without spending money.
Google My Business
Your Google Business Profile allows your business to show up in Google Maps results, the search results section, and also—when someone types in your business name and location. This is a powerful tool for any business and should never be overlooked.
Google Sites
Not many people know this, but you can create a website for your business free with google sites. This might not be the best option for companies today, however it’s a good start if you don’t have one yet. We would still suggest getting a website created by an agency. This will allow you to get a domain name and email addresses for your business.
Google AdWords
With Google AdWords, you pay to have a Google ad for your business displayed to customers who search for relevant terms on Google Search. Google Ads is an essential marketing tool for any business looking to get quality leads or sales for your company.
This method is known as pay-per-click (PPC) advertising. You set a monthly budget and google will spend that amount in the best possible way to get you the results you require.
One thing we always suggest to all our clients, is to use an AdWords Expert. You will have to pay a premium for their services, but doing it yourself will have you wasting money instead of generating sales. Marketing agencies have already made the mistakes you’d be making, and know what the best way to structure your ads and budgets are.
Online Marketing In South Africa
In order to market your business in South Africa, you need a game plan. One key component to any business, big or small, is customers. In order to get customers, you need to promote your brand. In the good old days, this was a matter of deciding between the local newspapers, radio stations, or printing and handing out flyers.
The world we live in today has made the above-mentioned strategies obsolete. You can now get triple the results with a simple ad campaign.
For most businesses, it’s a struggle to find the best ways to promote your product/service, or even just what your options are. Luckily, you are (a) not alone and (b) in the right place.
Let’s start with the basics.
There are a few things you cannot go without in today’s market.
- Company website
- Social media profiles
- Brand Identity
Without these components, you are already a step behind your competition. In order to market any of your products or services, you’ll have to get this sorted first.
Next, you can start looking at possible marketing avenues. Not all businesses get the same results from running ads. It’s crucial that you identify what works for your business. Luckily, you are most likely not the first of its kind.
What Marketing Avenues Are Your Competitors Using?
By now you should have seen the ways your competitors are marketing their products or services. If not, you can simply search for their product or service on Google, or have a look on their social media platforms. Most companies stick to the 3 big boys. Facebook, Google, and influencer marketing.
Only when you have money to waste do you run local television or radio advertisements since they don’t produce the same amount of quality clientele, but more brand awareness.
