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The Steps to Market Music in South Africa

How can I promote my music in South Africa?

Promoting your music in South Africa

Register with Collection Societies.

In South Africa, all artists should register (highly recommended) their works with SAMRO, CAPASSO and SAMPRA in order to get paid.

Hire a Radio Plugger.

Some Independent artists (and very small labels) prefer to do everything themselves, which is understandable. Because in most cases finances are an issue and marketing doesn’t come cheap. But promoting your music doesn’t have to be expensive. For example when you hire the services of a Music Plugger or PR Company, you can part with 2000 ZAR per month (Depending on the size of the company).

Get a Distributor.

You should only look for a distribution when you have a product that is ready to be released to the buying public. Music distributors are in the business of selling music for a commission. So that means you have to work on building a fan base immediately or followers to market to. Digital music sales (downloads and streams) don’t pay much until your popularity as an artist increases.

Submit your Music to Blogs.

In South Africa there’s plenty of music blogs which allow Independent artists to submit their music and profile for a feature. Promoting your music on blogs is also one of the most effective ways of reaching the right audience as well as translating that reach into followers and sales.