How To Submit Music To Radio Stations in South Africa
You must take the following actions in order to submit your music to South African radio stations:
You or your radio marketing company must approach radio station program directors/music directors in order to have your song aired on the air. The next step is to market your song to them using a combination of phone calls, faxes, press releases or one-sheets.
In advance of submitting your music.
1. Have your music expertly mixed and mastered.
2. You must register your music with SAMRO, SAMPRA, etc.
3. Please be aware that songs with explicit lyrics won’t be scheduled.
Steps to take
1) Compile a list of all the radio stations with programming that you enjoy.
The radio is not a public forum. Stations have set formats that are a generalization name for the “musical genres and styles played” that they follow.
Make a list of the radio hosts and stations that your songs should be played on after determining their suitability.
2) Specify how the station will accept submissions.
Each major station will have particular guidelines for submitting music. This will include submission addresses, acceptable file types, deadlines, and the time frame for receiving feedback (if at all). Google can usually be used to find this information. Once you’ve submitted, please give 7–14 days for processing. With this, an artist will be registered in the library system and assigned a shelf number. The music committee then receives the submitted music and makes a decision regarding whether or not it will be added to the playlist for a station.
What does it cost to play a song on the radio?
Depending on the market, the duration of the advertisement, and the size of the listening population, radio advertising can cost anywhere from $200 to $5,000 each week. Depending on the inclusions—such as music, voice actors, and editing—the cost of producing radio commercials ranges from $1,000 to $2,500. However, some stations have internal resources that can help you save money.
In Sumary
You must take the following steps in order to submit your music to South African radio stations. Each major station will have particular guidelines for submitting music. Radio advertising can cost anywhere from $200 to $5,000 each week. Some stations have internal resources that can help you save money.
