How to Register a Clothing Brand in South Africa
What is a brand?
A brand is the name, symbol, design given to a particular type of product that differentiate it from those of other sellers.
What are the qualities of strong brand name?
1. Distinctive. A brand must stand out of the competition
2. Authentic. A brand must stay true to its mission
3. Memorable. A brand name must be remembered easily
4. Enduring. A brand name must be able to accommodate changes in the business niche
5. Defensible. A brand name must be unique to a particular company irrespective of the type of industry.
What qualities defines a great brand?
1. Clear expressed vision.
2. Knowledge base of target audience.
3. Defined mission.
4. Identification of their competitors and USP.
5. Identify and define their key values.
6. Proclamation of their story or manifesto.
7. Defined brand identity.
8. Consistent with their voice or mission.
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What can be described as a clothing brand?
A clothing brand refers to a company that manufacture, distribute and sell clothes that are unique.
What clothing brands are made in South Africa?
There are sixteen clothing brands made in South Africa
1. Selfi
2. Amble
3. Anmari Honiball
4. Çoise
5. Fuata Moyo
6. Sindiso Khumalo
7. Lukhanyo Mdingi
8. ME&B
9. Sama Sama
10. Tricitie
11. Tshepo Jeans
12. Research Unit
13. U BE YOU
14. DAISE JO
15. UNI FORM
16. Nuun
What are the best clothing brands in South Africa?
1. Nike
2. Adidas
3. Levis
4. Converse
5. Sol Sol
6. Laduma
7. Brett Robson
What is the most popular clothing brand in South Africa?
Nike
How can I start a clothing brand in South Africa?
1. Develop a concept that define the type of clothing you want to produce and the targeted audience.
2. Choose a brand name
3. Create a few design samples and logos
4. Submit design samples to trusted people and receive feedback
5. Register your clothing brand
6. Organize a photo shoot section for your designs
7. Open an E-commerce website and sell your clothing from home
8. Market your clothing brand
How can I register a clothing brand in South Africa?
1. Go to the Companies and Intellectual Properties Commission (CIPC) website and register it. The cost involved in registering a clothing brand is R175
2. Trademark your logo at a cost of R3,750 plus vat.
Which institution in South Africa handles brand registration?
Companies and Intellectual Properties Commission (CIPC)
Do I need a license to sell clothes in South Africa?
You need to register your business with South African Revenue Service to get a license and tax registrations required from them
Is clothing business profitable in South Africa?
Yes. The retail sales of clothing, textile, footwear and leather makes an annual revenue of R170 billion each year.
How much does it cost to start a clothing line?
A small line requires R8,649.82, a medium line cost about R17,299.64 – R86,498.21 and large lines will cost about R432,491.04 – R864,982.08
