How to Start a Cosmetic Business in South Africa
What are cosmetics defined as?
Cosmetics can be defined as a substance or mixture of substances which is generally recognized by the public for use in daily cleansing or grooming.
What are the 7 main categories of cosmetic products?
1. Oral care
2. Skin care
3. sun care
4. Hair care
5. Decorative cosmetics
6. Body care
7. Perfumes
How to start a cosmetic business in South Africa?
1. Develop a product
2. Conduct market research into the target audience for your product.
3. Create a brand identity for your product
4. Rent a store to serve as your operating premises to run your cosmetic business.
5. Register your business with the CIPC. The registration fee is R175
6. Join the Cosmetic Toiletry and Fragrance Association of South Africa (CTFA).
7. Create an online website for your business
8. Develop a marketing strategy and market your cosmetic business.
9. Sell your product at malls, convenience stores and supermarkets.
How Much Does It Cost To Start A Cosmetic Company?
It cost about $10,000 for product development, business operations and marketing campaign
What License Is Needed To Sell Cosmetics?
A seller need to acquire Food and Drug Administration (FDA) approval as per their regulations.
How Do I Become A Cosmetic Reseller?
1. Know what product you intend to distribute.
2. Conducting Market Research on targeted audience and the manufacturing and distribution channels
3. Acquire a store for the business operations
4. Choose a brand or business name
5. Market your business
6. Establish partnership agreements with cosmetic manufacturing industries
7. Open up business and sell your products
How big is the beauty industry in South Africa?
South Africa’s beauty and personal care industry is one of the largest on the continent of Africa, worth $3.5biliion in the year 2018.
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What makeup sells the most?
Maybelline is the world’s top-selling brand, with an impressive 7.4% global market share.
What is the most profitable cosmetic product?
Eye cosmetics was the most profitable segment. It generated a total revenue of $1.96 billion in 2020
What should I stock in a cosmetic shop?
1. Makeup products such as eye shadow, mascara, foundation, lipstick
2. Hair care Products such as Shampoo, Hair oils, hair relaxer, hair treatment
3. Skincare Products e.g. soaps, creams and perfumes
4. Personal care items like body lotions, bath oils
5. Hair products like wigs, weaves and braids
6. Hair accessories such as headbands and wraps
7. Nail care kits such as buffer, nail file ,nail polish
8. Kids accessories such as beads and hair clips
9. Fragrances such as perfumes and colognes
Who is the target market for beauty products?
Millennial women not only are the heaviest buyers of cosmetics products.
How much do I need to start a skincare line?
Starting a skincare line require some initial investment of from $2,000 to $20,000.
How can I make my beauty business successful?
1. Educate People on the importance and use of cosmetic products.
2. Don’t Give Prices Outright.
3. Know Your Niche.
4. Advertise your business.
5. Reward Loyalty.
6. Protect Your Reputation.
