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How to Start an Events Company in South Africa

Choosing a Niche

Because event planning is so wide, it’s typically best to specialize, especially when starting out. Events are typically held for the following purposes: celebrations (weddings, reunions, parade, birthdays, anniversaries)

Promotions (product launches, fashion shows, political rallies)

Education (conferences, graduations, meetings)

Commemorations.

 

Requirements

This business has few criteria; your taste and expertise are more significant than anything else.

  1. Business location

This is a home-based business that does not require you to establish an office or rent out any working space.

  1. Website According to one of our interviewees, her website accounts for more than 95% of her clients. She claims that the majority of her website traffic come from Google searches such as “Kids party services.” A website is not just a pleasant to have, but also a requirement for this type of business.
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Create a website, but also optimize it for SEO. The typical lead conversion rate is roughly 3%, which implies that if your website receives only 5 000 visitors per month from Google, you can expect over 150 of them to become clients.

 

Is it profitable to own an event venue?

The simple answer is yes, absolutely, as long as they are well managed and have a solid strategic plan in place. Before beginning, any business must have a good business strategy in place.

 

Can event planning be done as a side hustle?

You can supplement your income by working as an event planner. This is great for anyone searching for a more gradual entry into the sector or a lucrative side hustle.

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What qualifications are required to work as an event planner?

While there are no obligatory qualifications for event planners, there are a variety of courses and degrees available. Undergraduate degrees in event management, creative event management, and festival and event management are available at several colleges.

 

Is Event Planning a viable career path?

There are numerous job opportunities in event management. Event planner, wedding planner, venue manager, sponsorship coordinator, catering manager, social media manager, staff coordinator, marketing manager, and more are some examples!

 

 

 

 

 

 

 

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