TUT Baccalaureus Technologiae BTech in Marketing

BACCALAUREUS TECHNOLOGIAE: MARKETING

Qualification code: BTMK95 – NQF Level 7

Important notification to new applicants:

Students who intend to enrol for this qualification should take note that no new applications will be accepted as from 2020. Potential students are advised to consult the University’s website for possible new qualifications which are aligned with the newly-implemented Higher Education Qualification Sub-Framework.

REMARKS

a.Admission requirement(s):

A prospective student will be considered for admission to the qualification if he/she is in possession of a National Diploma: Marketing or an equivalent qualification, or has been granted status in accordance with TUT regulations. Preference will be given to applicants with an average of 60% or more for the three major third-year subjects, namely Marketing III, Marketing Research III and Sales Management III.

b.Selection criteria:

All applications received by the published due dates will be ranked according to the average achieved in the three major third-year subjects, namely Marketing III, Marketing Research III and Sales Management III. After consideration of the Departmental Student Enrolment Plan (SEP), only the highest ranked applicants will be accepted to fill the available places. A waiting list consisting of the remainder of the applicants will provide an opportunity for applicants to fill places created by accepted students failing to meet enrolment dates.

c.Minimum duration:One year.

d.Presentation:

Mbombela Campus (evening classes) and Pretoria Campus (day classes).

e.Intake for the qualification:

January only.

f.Exclusion and readmission:

See Chapter 2 of Students’ Rules and Regulations.

g.Recognition of Prior Learning (RPL), equivalence and status:

See Chapter 30 of Students’ Rules and Regulations.

h.Subject credits:

Subject credits are shown in brackets after each subject.

CURRICULUM

SUBJECT/MODULE INFORMATION (OVERVIEW OF SYLLABUS)

The syllabus content is subject to change to accommodate industry changes. Please note that a more detailed syllabus is available at the Department or in the study guide that is applicable to a particular subject/module. On

13 September 2017, the syllabus content was defined as follows:

A

Budgets and budgeting control, sales budget and control, marginal costs, break-even analysis, sales variance analysis and financial planning and investment in a new product. Debtors, financial and accounting aspects of selling, financial ratio analysis and capital budgeting, basic principles involved and applied computer finance skills. (Total tuition time: ± 64 hours)

M

MARKETING IV (MRK410T)1 X 4-HOUR PAPER (OPEN BOOK)

(Subject custodian: Department of Marketing, Logistics and Sport Management)

Marketing plan: Framework for directional marketing planning, selection of a directional option, setting directional objectives, formulating guidelines for a new approach to the market, marketing plan to support the overall market plan, applicable assignment. International marketing: The field for international marketing, steps in international marketing and readiness to export, data collection on international markets, formulation of the entry plan, development of the international/export market and marketing plan, implementation of the international/export market and marketing plan, control of the international/export market and marketing plan, applicable export assignment. (Total tuition time: ± 64 hours)

MARKETING RESEARCH IV (MRS400T)1 X 4-HOUR PAPER (OPEN BOOK)

(Subject custodian: Department of Marketing, Logistics and Sport Management)

The review of the research process, research design, specifying the required information, qualitative research, measuring scaling in questionnaires, sampling, fieldwork, data preparation and verification, data analysis and reporting research findings. International/multicultural research, strategic marketing studies, marketing deci- sion support systems, planning and preparing for syndicated studies, tracking studies and forecasting. (Total tuition time: ± 64 hours)

Q

The research methodology, statistics, review of Quantitative Techniques I, unit-seriated data analysis (frequency, cross tabulation, chi-square, phi coefficient, test of proportions 1, 2 and multiple (goodness of fit), T-tests, con- tingency coefficient, Cramer’s V, lambda coefficient, Fisher’s extest, hypothesis testing, parametric tests, non- parametric tests), reliability measurement – construct validity,Anova and covariance, correlation and regressions (vicariates regression, multiple regression, multicollinearity, cross-validation), discriminate analysis, factor analysis, cluster analysis, multidimensional scaling, conjoint analysis, decision science (networks, decision making using probability, Markov analysis). The marketing information systems (MIS in a corporate environment, managing marketing information, system design and development, report design, specialist fields: sales data management reports, product data, consumer data, and market data). (Total tuition time: ± 100 hours)