Gemini Strengthens European Leadership Team, Eyes Major Expansion in 2025
In a strategic move to solidify its presence in Europe, crypto exchange Gemini has announced the appointment of a new senior leadership team in the region. The company aims to significantly expand its European footprint, aligning with evolving regulatory frameworks and rising demand for digital asset services.
Key Appointments to Drive European Growth
Gemini has welcomed Mark Jennings as its new head of Europe and Daniel Slutzkin as head of its U.K. operations. Jennings, formerly the Chief Operating Officer for European operations at rival exchange Kraken, brings a wealth of experience in crypto exchange management. Slutzkin joins from U.K.-based broker Stake, bolstering Gemini’s local expertise in one of the region’s most critical markets.
The appointments don’t stop there. Vijay Selvam, previously part of Gemini’s Asia-Pacific (APAC) leadership, has been named International General Counsel and will now operate out of the U.K. Selvam’s role will focus on leading Gemini’s licensing and regulatory strategy across Europe and the U.K., a vital responsibility as the region adopts new cryptocurrency regulations.
Preparing for Regulatory Shifts: MiCA and Beyond
Gemini’s expansion plans coincide with a pivotal moment for European crypto markets. The European Union (EU) has set a December 30, 2025 deadline for member states to implement the Markets in Crypto-Assets (MiCA) regulations, a landmark framework designed to govern cryptocurrency services. Additionally, the U.K.’s Financial Conduct Authority (FCA) is preparing its own comprehensive crypto roadmap.
Jennings expressed his enthusiasm for joining Gemini during this transformative period:
“Joining the team at this transformative time is a unique opportunity and shows that Gemini is serious about our commitment to Europe,” he said.
Jennings emphasized that regulatory clarity, provided by frameworks like MiCA and the FCA’s initiatives, signals a new era of sustainable growth for digital assets in Europe. This regulatory foundation is expected to attract institutional and retail investors alike, creating fertile ground for Gemini’s ambitious expansion.
Why Europe Matters for Gemini
Europe is emerging as a critical battleground for crypto exchanges, with its well-defined regulatory landscape and growing adoption of digital assets. By establishing a robust leadership team and prioritizing compliance, Gemini is positioning itself as a trusted partner for users and regulators across the region.
Gemini’s move also reflects broader industry trends, as crypto firms race to align with evolving laws and capitalize on Europe’s growing market potential. The company’s decision to appoint experienced leaders like Jennings, Slutzkin, and Selvam highlights its commitment to navigating these complexities effectively.
Looking Ahead: Expansion and Innovation
As Gemini prepares to expand its operations in Europe, the company’s focus will be on building trust through regulatory compliance and delivering innovative services. The leadership team is expected to play a critical role in achieving these goals, ensuring that Gemini not only meets but exceeds the expectations of its European users.
With the crypto market at a crossroads, the combination of strategic leadership, regulatory readiness, and market opportunity positions Gemini for success in 2025 and beyond.
Key Takeaways
- Mark Jennings joins Gemini as head of Europe, while Daniel Slutzkin takes charge of the U.K. operations.
- Vijay Selvam assumes the role of International General Counsel, leading licensing and regulatory strategy in Europe and the U.K.
- Gemini’s expansion aligns with regulatory developments, including the EU’s MiCA framework and the U.K.’s forthcoming crypto roadmap.
- The appointments underscore Gemini’s commitment to sustainable growth and strengthening its foothold in the European market.
Gemini’s announcement marks a significant step in its global strategy, reaffirming its position as a leader in the cryptocurrency space while addressing the unique challenges and opportunities in Europe.
