Cost of Newspaper Advertising in South Africa
Advertising your business “effectively” is the most challenging thing nowadays. It is mainly due to fearsome competition and changing advertising/marketing trends. Advertisers and marketers usually find it hard to optimize any advertising/marketing channel and get the best out of it. Newspaper advertising typically costs less per thousand readers than television, radio, and direct mail advertising. In addition, newspaper staff members will work directly with advertisers to create ads at no additional costs. Newspaper advertising can also be customized to meet any budget.
How much is a newspaper ad in South Africa?
In South Africa, the average newspaper ad cost varies invariably, it depends on the circulation of the paper, the size, day, and ink. However, a full-page ad can cost anywhere from R 41329.90 to over R 2495101.64 depending on these factors, whereas small modular ads can cost as little as $50.
How much does it cost to advertise on magazines in South Africa?
In South Africa, majority of advertisers are also aware that a strategically placed ad in the right magazine can improve their business many times over. The prices range from R 14 000 to R 55 000 per issue of the “magazine” for the smallest possible advert.
How much does a 30 second commercial cost in South Africa?
In South Africa, an average 30-second commercial on TV1 costs between R2 500 excl and R85 000 excl VAT during the early morning and late night. The cost of an advertisement on TV2 from 30 seconds to 30 minutes is R8 000 excl VAT.
How much is YouTube advertising in South Africa?
In South Africa, you can expect to pay anywhere from R10, 000 upwards for a YouTube video ad. A set of display ads can be put together by a graphic designer more inexpensively.
How much does it cost to advertise on a billboard in South Africa?
Amongst all the outdoor media types, these types of billboards are normally the most expensive (together with building wraps) and can range from around R20 000 per month to around R70 000 a month – depending on their geographical location, and how many people would see, or pass by, the billboard in question in any month.
