Nonceba Sisulu, Lindiwe
Sisulu was transferred from the Department of Human Settlements to the Department of International Relations and Cooperation, replacing Maite Nkoana-Mashabane, when President Cyril Ramaphosa revealed his reorganized cabinet.
In 1996, Sisulu was appointed to his first position in the cabinet as the deputy minister of home affairs, a position he held until 2001. She named Tony Yengeni to the Defense Review Committee while she was the minister of defense.
The South African government’s Cabinet includes a Minister for tourism.
The national tourist organization, South African Tourism, is in charge of promoting South Africa as a travel destination both domestically and abroad.
The Agency’s goals are to: effectively develop and implement marketing strategies in the targeted market segments; promote South Africa’s scenic beauty, diverse wildlife, ecotourism, and variety of cultures and heritage; realize South Africa’s potential as a big event destination; encourage South Africans to travel and visit; and use the more targeted, cost-effective, and customer-driven approach used in its international marketing operations in an effort to increase sales.
with its aggressive e-Business Tourism Growth Strategy, which includes comprehensive research and a website; create market access by participating in major travel shows; coordinate advertising, public relations, and direct mailing campaigns; conduct familiarization trips with media, tour operators, and travel agents to enhance understanding; and highlight international growth areas where South African Tourism’s marketing efforts will reap the greatest rewards.
In order to improve South Africa’s value and provide seamless experiences for all visitors, South African Tourism also emphasizes supporting the rating of institutions.
