UNISA Short Course in Customer Relationship Marketing

UNISA Short Course in Customer Relationship Marketing

University of South Africa Short Course in Customer Relationship Marketing

 

Customer Relationship Marketing is a broadly recognised, widely-implemented strategy for managing an organisation’s interactions with customers, clients and sales prospects. The purpose of the course is to provide students with fundamental theoretical and practical knowledge in various concepts of customer relationship management that is necessary when interacting with internal and external stakeholders.

 

 

Customer relationship managers, customer relationship practitioners, customer service managers and customer service practitioners

 

Senior Certificate or an equivalent NQF qualification and/or applicable experience

 

Three months

 

English

 

 

 

UNISA open distance learning by means of study guides and tutorial letters

 

Note:

Formative assessment and examination admission will comply with UNISA’s formative assessment rules and policies

Formative assessment:

Assignments

Summative assessment:

Examinations

 

• The nature and role of relationship marketing
• Building customer relationships
• Customer service
• Process of customer service
• Internal marketing

 

 

Prof M C Cant, DCom

Department of Marketing and Retail Management

Centre for Business Management

Office 3-098, A J H van der Walt Building, UNISA

Tel: 012 429 4456

Fax: 012 429 3759

E-mail: cantmc@unisa.ac.za

 

 

Mrs A. A. Meyer

Department of Marketing Retail Management

Tel: 012 429 4639

Fax: 012 429 3759

E-mail: meyeraa@unisa.ac.za

 

Ms A van der Spuy

Department of Marketing and Retail Management

Tel: 012 429 4639

Fax: 012 429 3759

E-mail: vdspuaa@unisa.ac.za

www.unisa.ac.za/cbm

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